Identity — Vermeer Bakery
A bakery rebrand that sold more bread
New identity and packaging; morning sales up a quarter in two months.
- Morning sales
- +26%
- Weeks
- 6
- Artefacts shipped
- 18
The bakery's bread was better than its signage. A written positioning, two rough directions, and a starter system of bags, boards, and a storefront the neighbourhood recognises from the corner.