Studio IJssel
Brand and web, built in the open
A four-person studio for identity, websites, and product design. Fixed scopes, weekly show-and-tells, and files you own from day one.
Recent work
What left the studio lately
Selected work with the project mix and rhythm below.
| Project | Kind | Year |
|---|---|---|
| Vermeer Bakery rebrand | Identity & packaging | 2026 |
| Erasmus Quay tenant portal | Product design | 2025 |
| De Kuip concert series | Campaign & site | 2025 |
| Botanic Quarter wayfinding | Identity & signage | 2024 |
| Ferry Co. booking flow | Product design | 2024 |
| Museum Night identity | Campaign | 2023 |
The studio in numbers
Project mix, rhythm, and where hours go
Computed from the studio project ledger.
How projects run
Four stages, no discovery theatre
Enquiry
A short form and a 30-minute call. If the scope is not a fit, we say so and point you elsewhere.
Proposal
One page, a fixed price, and the dates we can actually start. No discovery phase that bills before it delivers.
Sprints
Two-week sprints with a show-and-tell every Friday. You see the work while it is rough, not when it is late.
Handover
Files, fonts, licences, and a build guide go to you at the end. Retainers exist; lock-in does not.
House rules
What the studio keeps to
- Four projects at a time
- The wall stays small on purpose; every project gets a partner, not a handoff.
- Rough on Fridays
- Show-and-tell every week while the work is unfinished, when feedback is still cheap.
- Files you own
- Storage, licences, and a build guide are yours from the first sprint; lock-in is not a service.
One sprint, week by week
How a rebrand actually moves
Four checkpoints from kickoff to handover on a typical six-week identity project.
6
stakeholder interviews, minimum
Week 1 — Evidence first
Interviews, a positioning workshop, and a written brief we both sign before any sketching.
6 stakeholder interviews, minimum
Week 2 – 3 — Directions on the wall
Two identity directions, shown rough. You pick a lane before we polish anything.
2 directions, never more
Week 4 – 5 — System, not just a logo
Type, colour, layout, and the fifteen things the brand touches on day one.
15 artefacts in the starter system
Week 6 — Files and a guide
Everything exports, licences transfer, and a build guide keeps the system honest after we leave.
100% of files owned by you